In food and grocery a small shift in acquisition cost flips a campaign from profitable to loss-making. We build everything around basket value and repeat purchase rather than order count.
Zeed markets food and grocery brands across Saudi Arabia and the Gulf starting from real margin: acquisition cost calculated from your own numbers, bundles that raise basket value, and replenishment automation on the run-out cycle.
Bundles and free-shipping thresholds lift profitability more than budget increases.
We start from the numbers rather than the campaign: real margin after packaging and shipping, average basket value, and repeat rate. Those three produce the acquisition cost that keeps you profitable, and that number becomes the ceiling campaigns are managed against. Many food stores spend at a cost that looks excellent against market averages while losing money on their own margin.
Food runs out on a known cycle, which makes it the easiest follow-up automation in any sector.
Raising basket value is the fastest route to profitability here, and usually cheaper than any advertising optimisation. We work on bundles, the free-shipping threshold, and add-on prompts at checkout. A modest lift in average order changes the campaign economics entirely and opens room for a larger budget.
Recipes and moments of use sell better than packaging shots.
Food is the easiest sector for repeat-purchase automation because the run-out point is roughly predictable. We build messages that fire a few days before the product runs out, replenishment offers, and retargeting for past customers. That lifts lifetime value and makes the first acquisition cost bearable even when it looks high.
Calculate acceptable acquisition cost from real margin.
Build bundles and offers that raise basket value.
Produce usage and recipe creative.
Automate repeat purchase on the run-out cycle.
Every client gets a live results dashboard: spend, results and return in one place, plus a six-month roadmap.
Usually basket value is too low to carry acquisition and shipping cost. The fix starts with bundles and a shipping threshold, not with the campaign.
It comes from your margin, basket value and repeat rate, not from a market average. We work it out with you before launch.
Usage, recipes and the moment of tasting. Packaging shots alone rarely convince a new buyer.
We tighten geographic targeting to the real delivery zone, because advertising outside your service area is the fastest way to burn budget.
A free consultation with a growth advisor - we listen to where your business is today and where you want to go, show you our results, and outline the system that fits your stage.
