Search is the one channel where the customer raises their hand and says they want to buy now. Our job is to be there, on the right term, at the right price.
Zeed manages Google Ads (Search, Shopping and Performance Max) across the Gulf around purchase intent: keywords split by buyer stage, weekly pruning of wasted terms, and measurement that reaches revenue rather than form counts.
Keywords split by buying stage, with continuous negative-keyword pruning of terms that spend without returning.
We build the search account around purchase intent rather than keyword count. Terms are split by buyer stage: someone looking for a solution, someone comparing providers, and someone searching your name or a competitor's. Each group gets its own message, landing page and bid. In parallel we mine the search terms report weekly and exclude anything spending without purchase intent - which on its own lowers cost in most accounts before any other optimisation.
Feed cleanup, product segmentation by margin, and campaign control instead of leaving it a black box.
On Shopping and Performance Max, feed quality decides the outcome more than any in-account setting. We clean product data - titles, categories, availability, imagery - and segment products by margin rather than popularity, so the campaign does not pour spend into items that sell well and earn little. We use separate asset groups and campaigns instead of leaving one campaign as an unsteerable black box.
Enhanced conversion tracking and offline conversion import from your system, so Google learns from real sales.
Our measurement reaches revenue, not form fills. We enable enhanced conversions and import conversions from your system or CRM so Google's algorithm learns from confirmed sales rather than from everyone who submitted a form. The difference is largest in lead generation, where half the forms may never convert - and without that link Google optimises toward the wrong number.
Audit the existing account and quantify wasted spend.
Rebuild the structure around purchase intent and margin.
Set up enhanced conversions and sales import.
Weekly optimisation across terms, bids and landing pages.
Every client gets a live results dashboard: spend, results and return in one place, plus a six-month roadmap.
An audit. In most accounts we take over, a large share of spend goes to search terms with no purchase intent. Cutting those alone lowers cost before any other optimisation.
It works when the feed is clean and conversion data is sound. Without both, it becomes a black box that spends without learning.
Yes, in separate campaigns per language, because search behaviour and cost per click differ sharply between them in the Gulf.
The audit and rebuild usually land in the first two weeks, with impact visible inside the first month.
A free consultation with a growth advisor - we listen to where your business is today and where you want to go, show you our results, and outline the system that fits your stage.
